Success Case | Steam Train-Shaped Humidifier
Background
The steam train-shaped humidifier is an innovative product launched by our client, designed to stand out with its unique appearance. To introduce this product, the client utilized TikTok paid ads, aiming to attract the target audience and drive sales.
Objective
The goal was to quickly break into the market within 10 days through highly targeted ad placements, building brand awareness and driving organic traffic post-campaign. The aim was to establish the product as a standout item in the home appliance market.
Solution
With the client providing product video content, we took charge of designing and managing the ad strategy. Using TikTok’s precise audience targeting features, we ensured the ads reached potential buyers at the most engaging moments. By analyzing user behavior and optimizing ad delivery, we made sure the ad resonated with interested consumers.
Throughout the campaign, we continuously refined our targeting approach, testing various audience segments and content formats to maximize results. The 10-day campaign not only drove immediate sales but also generated a surge in organic traffic following the campaign’s end, further boosting brand exposure.
Results
Ad Spend: 14,688.69 USD
Purchases: 1,197
Average Order Value: 30.31 USD
Total Revenue: 36,281.07 USD
ROAS: 2.47x
This campaign not only achieved the client’s short-term sales goals but also laid the groundwork for long-term organic traffic. The steam train-shaped humidifier’s unique design caught the attention of the target audience and became a breakout product in the market.
