At ScaleMax Media, we’ve understood from the very beginning that the power of advertising can drive everything. Our story dates back to 2018 when we first started managing ads on Douyin (the Chinese version of TikTok). To date, we’ve successfully invested over 200 million RMB and generated more than 1 billion RMB in revenue. Of course, this is just routine work for us.

In 2020, we ventured into product manufacturing, but we quickly realized that our true passion and expertise lie in advertising, not production. So, we decisively returned to where we bring the most value—advertising. While we’re aware that platforms like Facebook and Instagram also offer paid advertising opportunities, we follow the Chinese philosophy of “less is more,” focusing on what we do best—TikTok.

As TikTok continues its rapid global ascent, we’ve recognized the massive potential it holds in helping entrepreneurs worldwide accelerate their growth. Today, we focus exclusively on TikTok advertising, with our guiding principle being the maximization of capital expenditure while pursuing profitability, rather than solely focusing on achieving a higher return on investment.