Success Case | Car Phone Holder
Background
The client launched a Car Phone Holder and utilized TikTok paid ads to promote it. The goal was to quickly exhaust the ad budget while maintaining a minimum ROAS of 1.4, and generate more organic traffic.
Objective
The objective was to achieve a minimum ROAS of 1.4 while driving sales and using the ad budget efficiently, all while increasing profits and generating organic traffic through viral video content.
Solution
In the first ad campaign, we spent 27,454.16 USD, generating 2,246 purchases at an average order value of 19.99 USD, with a total revenue of 44,839.54 USD and a ROAS of 1.44, meeting the client’s base requirement.
To improve results, our top strategist, David, optimized the ad strategy. In the second plan, he reduced CPC and CPM, resulting in more purchases and increasing ROAS to 1.78.
Results
Ad Spend: 27,454.16 USD
Purchases: 2,246
Average Order Value: 19.99 USD
Total Revenue: 44,839.54 USD
ROAS: 1.63x
Through optimized strategies, we not only met the client’s goals but also boosted profits and sparked viral video content that attracted more organic traffic.
